Continuity guide

Customer service during disruption

Continuity planning should define what customers can still expect when capacity, channels or delivery times are constrained.

CustomersService

Editorial review: August 11, 2026 · Adrian M. Westbridge

Minimum promise

A reduced but reliable service can be better than maintaining normal promises that the organization cannot meet.

Prioritization

Contracts, vulnerable customers, service criticality and fairness may influence priority decisions.

Communication

Clear updates reduce repeated contacts and help customers plan around disruption.

Learning

Complaints and service data from disruptions can reveal weaknesses in continuity assumptions.

Business continuity is organization-specific. Recovery priorities, legal duties, safety requirements, contracts, insurance terms and technical recovery methods should be validated by the responsible people in the organization.